Every communication counts when you are contacting a potential decision-maker. Whether it’s a resume, cover letter, statement of purpose, or e-mail—be sure to do some research ﬁrst. To be eﬀective, you need to demonstrate your knowledge of who they are and/or what they are looking for. You also need to know enough about yourself and what you’re looking for that you can present your skills, interests, and/or goals in a way that’s relevant to your audience. General, impersonal, or one-size-ﬁts-all documents aren’t going to make the kind of impression that gets you to the next step. Take a look at the resources provided below for more information on how to make sure you are prepared for your job search process.