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Creating a Campus Presence

Employers are continuously striving to reach out and increase their visibility and strengthen their company brand on campus. If you are interested in any of the following outreach programs or would like to discuss other ideas, contact one of our Career Centers or our Field Career Consultants.

Employer Outreach Programs:

Career Passport Award Winning Publication

Each year, up to 20,000 Career Passport (PDF) magazines are distributed directly to MSU students. Thousands of students also access the Career Passport online. This award winning publication provides career advice on everything from resume and cover letter writing to internships, interviewing, and job search strategies. Sponsoring this annual publication with your ad will help you lay a 12-month foundation for building your brand with MSU students. Here’s a current Career Passport Ad Sheet with more information and ad specs. Please contact Beth Boehmer at (517) 884-1330 with questions or reserve your ad space today. Hurry, space is limited and the ad materials deadline is in late May!

Offer Internships

There is nothing better than word-of-mouth promotion of an organization. Internships can provide students with invaluable “real-world” experience. Interns can also serve as on-campus ambassadors to promote the organization when they return to school.

Assist with Mock Interview Madness

Each semester, Career Services sponsors Mock Madness days for students. Employers volunteer their time to assist students to develop and improve their interviewing skills. Another option is to participate in video conference interviews so that students obtain experience with this technology.

Conduct Company Presentations and Information Sessions

Many organizations plan a preparatory session the night before the interview day or career fair. This session provides interviewees and other attendees with an overview and background of the company. This allows the interview time to be more focused on the candidates. The pre-presentation can be scheduled along with the on-campus interview date or prior to the career fair.

Serve as a Job Shadowing Site

It is very beneficial for students to have an opportunity to spend some time shadowing a professional in various fields. This provides the student with an overview of what various professions are like.

Conduct Class/Student Group Presentations

Employers can present on various topics in an actual class, providing students with expertise in a specific subject area as well as showcasing the organization. It is important to allow sufficient lead-time when planning this strategy so that faculty can integrate the speaker(s) and topic into their class syllabi.

Connect with Faculty

Employers can provide case studies from their organization for courses. Faculty can also assist with conducting research or special projects for the organizations.