Being a musician in the 21st century can be horribly difficult and stressful – particularly when using a 19th century approach to concerts and audience engagement. Today, musicians and musical institutions have more tools at their disposal than ever before to connect with the world around them. Further, given the pandemic, musicians can reimagine their role in society in a way that is beneficial both to them and the communities in which they live. Meet Joe Conyers, Asst. Principal Bass of the Philadelphia Orchestra and entrepreneur. Learn how he’s taken his love of music, married it with a passion for youth empowerment through his nonprofit Project 440, and built a platform on which he can directly connect with the rest of the world.